iceberg lettuce © Creativ Studio Heinemann / imageBroker/Rex/Shutterstock
A major salad grower has boosted productivity by using sophisticated techniques to predict customer demand better than the supermarkets. Cambridgeshire-based G’s Growers is beating the big retailers at their own game by adjusting production schedules and reducing crop waste according to the weather. “Demand for iceberg lettuce is 24/7 and we overgrow by 30% to make sure we have enough,” explains director John Shropshire. See also: How science and technology makes farming more productive “Sophisticated monitoring technology has allowed us […]
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