Potato lifter in a field© Tim Scrivener
Focusing on product was voted as more important than price after a hotly contested debate between potato growers and industry experts. The potato sector has been under immense pressure in recent seasons, with oversupply and declining consumption of fresh potatoes pulling down market prices. And with the cost of production in Britain estimated at about £47/t more than our northern European neighbours, there is also pressure from more competitively priced imports. This is highlighted by the fact that a staggering […]