Rob RoustonRobert Rouston
Growing feed wheat for Weetabix is earning Leicestershire grower Robert Rouston a premium, which can mean the difference between breakeven and profit. This year he has earmarked 500t of the variety Diego to go to the breakfast cereal group for a £3/t premium over feed wheat market prices. The predominantly medium clay land in his part of Leicestershire is well suited to wheat, with feed grain mostly being grown because of a lack of nearby flour mills. See also: Wheat disease […]