CADBURY'S BLAME COW KEEPERS FOR CHOCOLATE PRICE INCREASE
I am as perplexed as most dairy farmers must be by the announcement that Cadbury's have been forced to raise prices because of a 20% increase in milk prices.
OK, there may have been some supply problems during the recent floods in the West Midlands but only for a few days surely. In any case there will not have been time for that to affect supplies of dried milk powder which the company claims to use in its products.
Nor do I know of many milk producers who would admit to a 20% rise in returns last year. The modest increases in some producer prices are so recent as to be irrelevant to Cadbury's 34% fall in profits last year.
So, what's the real story? Has milk production dropped so much because of low returns that powdered milk is now in short supply? Or is Cadbury's simply seeking a convenient excuse for its poor performance and product recall problems by blaming dairy farmers? I think we should be told.