It was a Bank Holiday in France last weekend. (Not everything is co-ordinated across the EU!) The Farmers Weekly Farm Study Tour arrived in Paris from points south on the Sunday and we had all day Monday to explore that elegant city.
OK, we appreciated the architecture, the layout of the boulevards, the feeling that someone had actually sat down and planned the place many years ago rather than simply adding bits on the edges whenever it needed to grow as in so many cities - even London, dare I suggest.
But the highlight for most of us British farmers was what went on in the Champs Elysee all day Sunday and Monday. French Young Farmers (not the same as our YFC but a much more political organisation involving all farmers under the age of 35) had persuaded the Paris authorities to close the magnificent street to traffic from Saturday night until Tuesday morning.
They worked through the night on Saturday to fill that huge space with every kind of farm crop and livestock found in France (and again through Monday night to clear it all up, incidentally). The crops had been planted and pre grown in cut down pallet boxes and lined up together stretched across the street. There was wheat, barley, oats, triticale, lupins, peas, potatoes, sugar beet and so on. And I'm not just talking about individual boxes of each. There were whole plots adding up to perhaps fifty boxes of each crop.
There were forest trees, fruit trees, vines, and every other crop commercially cultivated in the country. Between the crop plots were pens of cattle of all the many French breeds, sheep, goats and pigs, each with a group of young farmers in appropriate matching Tshirts to explain to consumers what they were looking at and to promote French agriculture to French people.
I have seldom seen such and impressive spectacle and was reminded of the exhibitions British farmers mounted in Hyde Park in the 1980's, except that this was in the centre of the city and so different from the eight lanes of traffic that normally inhabit the street.
The budget for the event, I was told, was Euro4.2million, two thirds of which came from sponsors such as machinery manufacturers, fertiliser and chemical firms, banks, breed societies and the other institutions of French farming. The other two thirds was expected to come from the sale of the produce to visitors and from the huge farmers market which formed part of the event.
Whether they made up the difference from the crowd I don't know. But given that the affair attracted an estimated million people on each of the two days I can't think they had too much trouble. Just think of it - two million consumers crowding into a normally busy street in temperatures of over 30degrees C, all keen to learn where their food came from. It was truly magnificent PR.
It left me wondering if we can't do something similar. How about closing The Mall for a Bank Holiday Weekend and mounting a British version of the Champs Elysee extravaganza? They close it for the London Marathon so why not for British agriculture? The Mall is not as wide or as long as the French street so should not cost as much to fill. And surely we could find a few £millions from around our industry to fund it together with a few thousand farmers (and Young Farmer) volunteers to put it together.
Yes, it would be a lot of work but wouldn't it be worth it, especially now we don't have a Royal Show? Anyway, that's my challenge and I very much hope someone takes it up. I have the name of the Paris mastermind if anyone is interested and I gather he's keen to repeat the exercise in other capital cities. So, what are you waiting for?