Foot-and-mouth is casting a dark shadow over farming at the moment. But there is some good news on the horizon. Saturday (22 Sept) marks the start of British Food Fortnight which is an initiative that grows year by year and has had considerable impact in promoting British food to retailers and the food service sector.
Here are some of this year's highlights:
Attracted by the 34% sales increases that the event generates, Morrisons, Asda, Tesco, Waitrose and Somerfield are all expected to be running British promotions during the Fortnight.
A mass of British food promotions and in-store tastings are planned in Budgens, independents and even some petrol forecourt stores. And the public is being invited to ‘Taste British Gold’ with free tastings of speciality foods in over 500 delicatessens.
Five of the largest food service organisations (ARAMARK, Compass Group, Sodexho, Brakes and 3663), four major pub groups (Mitchells & Butler, Punch Taverns, Enterprise Inns and Marston’s Pub Company), three of the main tourism organisations (National Trust, Youth Hostel Association and VisitBritain) and the leading catering association (British Hospitality & Restaurant Association) are all taking part. Together they represent over 20,000 pubs and 42,000 restaurants so there will be an abundance of British food on menus during the Fortnight.
7,500 Compass food service units are being given a dedicated intranet site on why it is important to source British food and 1,000 of their largest units as well as their ‘Choice Sandwich’ range will all feature classic British food during the event.
700 Sodexho restaurants are running special British menus with dishes such as Roast British Lamb, Braised British Beef and British Beef Hot Pot.
Brakes is introducing 12 new British products for the Fortnight including British Beef Mince, British Diced Beef & Kidney, Toad in the Hole, British Diced Braising Steak, British Autumnal Seasonal Roasting Vegetable Mix and Romney Marsh Peas; has launched a new ‘Best of British’ website for its customers in time for the Fortnight; and is offering £50 of ingredients to chefs going into schools to teach children about British food.
Retailers and caterers are joining forces as part of the Fortnight’s initiative to teach children about the delights of British food. 60 Budgens’ stores are supplying their local schools with 100 aprons plus locally-sourced ingredients so that their pupils can take part in the national food celebrations; and 50 ARAMARK chefs will be giving cooking lessons in their local schools. Many will be involving their clients, who are some of the UK’s biggest organisations, in the process: Nationwide, J P Morgan Chase, Dell, Boots, Barclays and Nissan are all taking part by offering the use of their catering facilities or even giving children the chance to produce food for the employees’ menu!