I would like to draw your attention to two interesting summaries of 2009 from the UK's leading farming commentators. Neither are particularly cheery but I think that they sum up the season well.
David Richardson is succinct in his appraisal here while Oliver Walston writes with his usual candour here. (Oliver is always very reticent about publicising his opinions so it is pleasure to blow his trumpet for him.)
My own opinion of 2009, for what it's worth, is that I have found the trading conditions to be the most challenging that I have ever known. The decisions have been tougher and with more at stake. I couldn't be as specific about our outputs and achievements as Oliver because we are not growing commodities and some of our customers have been known to read this blog. Suffice to say 2009 will not be a great year for us.
I am in my mid-thirties and so, generally-speaking, I am much more interested in investing in long-term plans than in generating cash. Unfortunately I have become a bit disillusioned with multiple retailers and at some point I may have to question if it is still right for us to devote our efforts to this marketplace. I believe that the profitability of fresh produce in 2010 will be just as poor as this year and the view is corroborated by the EFFP's predictions for food deflation in the first quarter.
Despite this our plans are to carry on with the same business plan in 2010 and to see how things develop. Our business is financially-robust and our attention to detail is improving. The investments that we have made to reduce our staffing requirements are paying off and we have new products to launch next year.
I wish that I had something more exciting to add to the chorus of misery and I'm sure that farmers have been saying that "the fun has gone out of farming" for one thousand years. The reality is that I am writing this on one of the shortest days of the year, it's cold, it's raining, I've got a cold and I've eaten too many chocolate brazils.
Next week I will be at Oxford Farming Conference (I've got a new suit and everything) and I will be feeling much better equipped to face the year ahead. Here's a Christmassy picture to cheer us up
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