Hey. Before you read this, I need you to understand that I discovered this morsel of information from looking at articles about farming and not articles about underwear, OK?
It is suggested here that the quantity of pesticide used in the production of cotton is so great that it equates to 10ml of chemical for every pair of pants that are produced. This statistic comes from a Guardian blog and so, as Wikipedia would say, (citation needed).
We all know that blogs lack the journalistic rigour that we expect from print media. We do not know if we are talking about diluted chemicals or not. We do not even know what size pants we are talking about - Peter Stringfellow-style thong (I don't think that we require an image of that to spoil our Sunday morning do you?) or some of those giant ones that teenagers wear up to their armpits.
Anyway
The article suggests that the worst impact of cotton production is from a product called endosulfan, an insecticide which is maufactured by Bayer. Recently an organisation called pantstopoverty.com launched this campaign encouraging people to send their mankiest underwear to Bayer to encourage them to withdraw endosulfan from the market. Bayer responded with the speed and efficiency that you would expect from someone receiving hundreds of pairs of mucky brogs in the mail every morning and a timescale has been set to phase out endosulfan.
The story has many elements which fascinate me (not the underwear bit, well not just the underwear bit anyway). The power of social media in the campaign is one thing - the pants protest was much more fun than a street riot but has proved equally effective. The ease with which consumers can be made fearful of industrial agriculture is another.
I do not want to be thought of as an apologist for the agrochemical industry here (it is right to withdraw dangerous pesticides), but campaigns like this feed the underestimation of the importance of an organised agricultural industry.
We cannot yet hope to produce food, fibre and energy crops organically. You can insert a blah, blah, blah paragraph here about the pressures from population growth/water scarcity/climate change - you have heard this enough already - my point is that every time a chemical product like this is withdrawn before a replacement control is found, we increase the challenge that faces mankind.
The problem with modern day consumers is that they only ever tell us what they don't want. If we are not careful this will lead to us having nothing at all.
I hope that a suitable replacement insect control is available. I much prefer wearing clothes made from natural materials (what's your memory like? I told you this a few years ago just here) and cotton remains a very important product. Who, apart from His Royal Highness the Prince of Charles, wants to wear woolly pants on a hot day?