A screengrab from the Arla advert showing a six-eyed monsterArla's advert depicted a child imagining a growth hormone as a six-eyed monster
An Arla advertising campaign that depicted synthetic growth hormone rBST as a six-eyed children’s monster, was served a preliminary injunction in the US last week. The case was brought by rBST (bovine somatotropin) distributer Elanco against Arla Foods on the grounds it made false or misleading claims about the growth hormone’s safety. See also: Fears agriculture could be sacrificed in US-UK trade deal The Wisconsin court prohibited Arla from running its “Live Unprocessed” television and social media advertising campaigns and banned the […]