A PRIZE BULL has helped to boost interim profits at Genus by 25%.

Demand for UK-bred bull Picston Shottle has booked up production until April 2005, despite new biotechnology that enables him to give 200,000 doses a year.

Genus, which also has animal health and consultancy divisions, revealed operating profit up £0.9m for the six months to Sept 30, even though turnover fell 3% to £91.1m.

The stud operation increased its market share in the US and the UK, with turnover up a little at £40.6m and an operating profit of £5.2m.

More than 75% of Genus sales arose from UK operations, with 18% from the US and just 3% from Europe.