The importance of eating a healthy breakfast made from quality home-grown ingredients is a subject that has been hitting the headlines in recent days – thanks to Farmhouse Breakfast Week.
Organisers of the week – which is now in its eighth year – have reported a high level of media interest in their message.
More than 1500 events are being staged by retailers, restaurants, farm shops and farmers’ markets to promote the event.
This has led to coverage on BBC Radio 2 – on the hugely popular Terry Wogan and Jonathan Ross shows – as well as Kiss FM, Radio London and Capital Gold.
MAGAZINE AND NEWSPAPER COVERAGE
Newspapers and magazines have also covered the initiative (see box for details), carrying stories which explain to consumers that breakfast is a meal that people should make time for.
Schoolchildren have also been invited to events to allow them to sample different breakfast foods.
In addition, coaches from Bradford City, Everton, Manchester City, Fulham and Stoke City Football Clubs are attending events at schools in the UK which have been recognised for their excellence in promoting a healthy lifestyle including breakfast.
Farmhouse Breakfast Week is organised by the Home-Grown Cereals Authority and backed by Food from Britain and the Regional Food Groups.
To mark the start of Farmhouse Breakfast Week the industry staged a world record attempt to make the largest bowl of porridge ever. Listen to our podcast to find out how it went.