Holstein UK has secured the future of UK Dairy Day until 2020 by renewing its contract with The International Centre in Telford, Shropshire, for the annual event.
The event, now in its third year, was given a boost from an increase in trade-stand bookings and interest from the industry.
In response to challenges facing the industry, UK Dairy Day’s organisers have made changes for the 2016 event aimed at supporting farmers such as offering free visitor entry, car parking and free entry for show cattle.
Hannah Williams, UK Dairy Day event manager, said: “The industry needs support and a platform to work together to share knowledge, discuss plans and seek support for future decision making.
“What UK Dairy Day offers is an industry-focused platform for this and by securing dates up to 2020 we are demonstrating our commitment to the future of dairy farming.”
The next UK Dairy Day will take place on 14 September from 8am to 5pm.
The theme of the event will be sharing knowledge.