JLG telehandlers sold in the agricultural market are to be branded as Deutz-Fahr.

An agreement between Italian tractor and combine maker Same Deutz-Fahr and US telehandler manufacturer JLG Industries will see

This agreement follows JLG’s decision to withdraw the JLG brand from the global telehandler sector and supply its products branded exclusively as Deutz-Fahr.

In terms of marketing, this will mean JLG will be responsible for supplying the Deutz-Fahr dealer network on an exclusive basis with a range of Deutz-Fahr branded telehandlers designed for the agricultural sector. JLG will also provide product and after-sales support.

The agreement, which comes into effect from 1 October 2010, is set to run for 10 years and will involve distribution of the Deutz-Fahr Agrovector 29.6, 29.6 LP and 35.7 models.