McCormick has launched its first ever CVT (continuously variable transmission) tractor, which it hopes will mark the beginning of a new era for the brand. The company has forged its name on unpretentious semi-powershift tractors, but the market for their simple machines is shrinking. European farmers are starting to demand more comfort and complexity than McCormick has traditionally offered, and not producing anything with a stepless ‘box has effectively eliminated the company from one of the quickest growing sectors. […]