Renault has launched the Alaskan pickup, with its sights firmly set on one of the fastest-growing automotive markets.

Heavily based on the Nissan Navara, it will compete with the likes of the Mitsubishi L200, Isuzu D-Max and a clutch of other 1t pickups.

Renault-Alaskan-pickup

It will go on sale in South America first, but is expected to hit UK shores in the first part of 2017.

The Alaskan shares its 2.3-litre, twin-turbo diesel engine with the Navara and Renault’s current range of Master vans.

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Either 158hp or 187hp is on offer, along with the choice of a six-speed manual or seven-speed automatic gearbox.

Interior spec looks pretty good on paper, with eight-way powered seat adjustment, dual-zone climate control and a 5in touchscreen display that can be paired with a smartphone.

Renault-Alaskan-pickup-interior

Higher-specced models include a 7in satnav and 360deg camera system.

Crucially for farmers it has a 3.5t towing capacity and prices start at £23,000.

Fiat Fullback

Meanwhile, Fiat is following suit by taking the L200 and giving it a new face.

The Fiat Fullback gives two specs to choose from. The entry-level SX will be the same as the L200 Titan, giving DAB radio, cruise control, air-con, LED lights, hill-hold, the 148hp, 2.4-litre diesel found in the Mitsubishi and a six-speed manual gearbox. 

Fiat-Fullback

The higher level LX goes on to give 178hp from the same engine, and a choice of either the six-speed manual or a five-speed auto.

This is then tarted up with all the extras you could think of, including electrically adjusted and heated leather seats, climate control, lane departure, a 6in touchscreen with satnav. 

Fiat-Fullback-interior

For £2,000 more, you can make that 6in a 7in and get flappy paddles with your auto gearbox. 

Like the Renault, prices are set to rival its sister, so list price is about £24,898.