7 November 1997

Supersires covers whole UK

DAIRY breeding company Supersires has expanded its sales force to provide a national service across Britain.

The new Supersires, formed in October when Dartington Cattle Breeding Trust bought Somerset-Cattle Breeders from Irish dairy company Dairygold, claims it supplies semen for about 160,000 inseminations. This gives it the second largest share of dairy inseminations of any UK company behind Genus.

The figure represents about half the inseminations supplied by the former Supersires group – which was the umbrella organisation for dairy breeding companies Dartington, Somerset and Scottish Livestock Services until Scottish Milk sold its cattle breeding interests to Genus.

North of the country

But speaking at a London Press meeting, Supersires chairman Richard Holland said the company had no plans at this stage to make up lost inseminations by expanding its AI technician service into the north of the country. He admitted, however, that its technician service, currently only operating in the south-west, increased its market share by 20% in that area.

General manager Richard Smith said the new company would be better streamlined than the former umbrella group – and had now set up a formal agreement with its main semen supplier Sersia – the marketing organisation for French genetics.

About 60% of the Supersires stud was sourced from France – the remainder from Italyand World Wide Sires in America.

Although Supersires does not have first choice of top bulls from France, Brian Bolton of Sersia said it would favour the company which wished to work closest with it and Supersires wished to do that.