Spaldings’ largest Cereals show stand so far will be located at G703 – with more than 370 products on display.

One of Europe’s leading distributors of agricultural replacement parts, tools and accessories, Spaldings will be launching a host of new products at the show.

These include an expanded grassland spares range, Hypro sprayer nozzles, and expanded hard-faced tungsten plough point spares to fit most popular makes.

These products, plus many more, will be making their public debut on Spaldings’ show stand, which is an impressive 500 sq m.

Spaldings agricultural sales director Roger Chase said that product innovation was a key driving force behind the company’s rising success at Cereals.

“Cereals 2010 was a record success for Spaldings with sales surpassing £102,000 over the two-day event,” he said. “This year we hope to smash that figure with help from our extensive new product introductions, which total more than one thousand.

“We have introduced more products in the first four months of this year than we would normally do in an entire year. This can be accredited in part to the heavy investment in our product development department and our dedication to pioneering new products and driving modern farming practices forward.

“I am excited to be unveiling our hard work at the UK’s leading technical event for the arable industry and offering our customers the chance to get hands-on experience and appreciate our products up close.”

The Spaldings stand will be staffed by the company’s most experienced sales managers, who will be available to offer in-depth product information and product demonstrations where necessary.

Spaldings will also be holding a raffle to raise funds for the Royal Agricultural Benevolent Institution, the company’s nominated charity for 2011.

Spaldings have donated three prizes, which include a STIHL brushcutter, pressure washer and digital moisture metre and will be selling tickets on the stand at £1 each. All of the proceeds will be donated to the charity.

“The Spaldings show stand this year is going to be bigger and better than ever before” Mr Chase concludes. “I am confident that despite the current economic climate this will be our most successful show to date and anticipate two very busy days on the stand due to our extensive new product ranges and our exciting charity promotion.”

Cereals 2011 exhibitor information as supplied by Spaldings.