Cereals 2009: Host farmer aims to tackle arable’s roller-coaster profits

How is the Cereals 2009 host farm coping with the roller-coaster ride of modern arable farming? Charles Abel visited Vine Farm, near Royston to find out

So, just what has changed since Vine Farm hosted Cereals in 2007? “I guess you’d have to say it’s volatility – volatility like we haven’t seen in a long while,” says Tim Whitehead, who manages the Wentzel Partnership’s unit for Velcourt.

“We were going along coping with a certain level of revenues, and then this massive peak of profitability came, which was met by euphoria – the good times seemed to be back. Twelve months on and we seem to be heading back to where we were in 2007.”

Responding to such tumultuous change is not easy. How do you respond when wheat prices were fluctuating £10/t in minutes at the peak of the price surge?

Velcourt chief executive James Townshend is clear: “Farming is going to have to do a lot more to manage the risks now inherent in arable farming, particularly when we are suffering the classic cost:price squeeze, with rising input costs and output prices tumbling to less than half what they were a year ago.

“We have to develop the means to manage that risk and that means using forward contracts, and derivatives to protect against currency and price movements. But it also means having full access to the crop production technology that can help us achieve increased competitiveness [see box].”

At Vine Farm practical management issues are the focus for Mr Whitehead. “We’re dealing with up to a two-year production cycle, so there’s no alternative really but to hold steady to the basics of a good farming model.”

A robust rotation, sound marketing and top-notch husbandry are his mantra. But that belies a number of Vine Farm innovations.

Sugar beet’s arrival is a prime example. Vine’s clay loams grow good second wheats for breadmaking, and good first wheats for biscuit making, feed and export. But breaks need to do more than just provide good entries, they must perform in their own right. Which is why beans have had their marching orders.

“They just weren’t giving us the consistency we wanted. So we bought in 46ha of beet quota and we’re being quite dogmatic about its slot in the rotation. Prices may not be great, but in the first two years we have sent 69t/ha and 68t/ha to Bury factory in late September/early-October, and drilled first wheats with no establishment penalty.” That has helped improve the consistency of on-farm performance.

Adding 400ha to the total area helped, too. Although it is 30 miles away, it is lighter ground, so better use is made of the farm’s machinery line-up. The only new purchase has been a Knight trailed sprayer. “That was as much about ensuring we hit spray windows more effectively, particularly since we added the sugar beet,” notes Mr Whitehead.


Velcourt manager Tim Whitehead is making the most of technology

At the heart of the kit line-up is a Quad-trac, used for primary and most secondary cultivations plus some drilling, and three tractors hired in for cultivations. Total mechanisation is a respectable 1.1hp/ha.

“We could probably go tighter, but we need a reserve for contingencies,” Mr Whitehead says. “Last autumn proved that. We pushed the Quad-trac to 24-hour working for a week, which got us through.”

Being part of Velcourt Group helped, too, allowing an extra Axial Flow combine to be drafted in to help preserve milling wheat premiums once it had finished duties in Suffolk.

“Access to adequate resources is something all farms need to look at. Planning for unforeseen circumstances is a big part of good management.”

Oilseed rape has seen changes, too, not just the addition of Palmedor HEAR rape after second wheat. More importantly it is almost all successfully established from a subsoiler to slash costs and speed workrates.

But no single decision will deliver Vine Farm’s goal of maximising overall profitability. It is striking the right mix of inter-dependent decisions that is the key. “It’s like the rings of the Olympic logo – everything has to tie in with everything else, and it is only when it all fits that you will get the best results,” says Mr Whitehead.

With that in mind crop marketing is outsourced to Velcourt Marketing Services, managed by Openfield. ” Nobody can expect to sell spot and hit the highs all the time. You need that extra expertise.”

Grain logistics have also benefited. “Contracting out the management of haulage to DHL was inspired. It knows how to monitor average loading and delivery times, so can deliver grain into a two-hour delivery slot. If that is what a mill wants, to operate efficiently, that is what it should get. I don’t think you’re going to see a £1/t premium, but what you will get is the next order and that’s worth a lot,” says Mr Whitehead.

Indeed, Vine Farm aims to be a preferred supplier of premium crops. “Our goal is to maximise yields in first wheats, second wheat is grow mainly on a breadmaking contract for Warburtons. The first wheat is aimed at the other local markets, including Bowmans’ Hitchin mill for group 3s, Marstons feed mill at Ickenham and Tilbury docks for exports.”

Last year Vine Farm won the Velcourt Farms Warburtons Hereward wheat challenge for the second time. “It’s not rocket science,” says Mr Whitehead. “It’s all about getting the right quality, storing it well and delivering to requirement, which is all quite straightforward. The challenge is getting it all done.”

Last year’s harvest highlights that. All Vine Farm’s milling wheats get a fusarium-active T3 spray to protect quality. But pulling in extra combine capacity, prioritising crops with quality potential and segregated storage was critical to cut downsides. “Our strategy meant we kept everything below 1100ppm DON mycotoxin.”

Working with a well-trained team helps, too. “We get tremendous technical support and all the staff receive a lot of training. It is a real ethos of Velcourt’s, during the bad times as well as the good. If anything training is more important when things are tough, it can make the difference between a poor performance and a good one.”

How does Vine Farm benefit from hosting Cereals? “It’s mainly financial, it is an enterprise in its own right. Which is just as well, when we’re out at all hours unloading equipment,” concludes Mr Whitehead, with a wry smile – one belying the clear satisfaction he takes from hosting Europe’s premier arable farming event.

Vine Farm

Owner Wentzel Partnership

Manager Velcourt

Area 1001ha + 400ha on contract 30 miles away

Soil Clay loam, pH 7-8, P/K indices 2+, average field size 14ha

Rainfall 15-year average 580mm; 2006 694mm

Rotation Wheat; second wheat on heavier land/oilseed rape; wheat or peas/beans/beet – 4/5 year rotation depending on whether the soil grows a good second wheat

Marketing Fixed-price contracts or fixed premiums preferred

Labour Farm manager; trainee, two tractor drivers, four harvest casuals = 350ha a man

Machinery 1.1hp/ha, comprising mostly Case Quadtrac stx 490 (490 hp); MX195 (193 hp); MX125 with loader (125 hp); short-term hire MX335 (330 hp), MX135 (135 hp) MX110 (110 hp); Houseman 3000-litre Air-Ride sprayer (158 hp); Knight trailed 3800ltr sprayer; New Holland CR980 30ft Varifeed combine; 6m Vaderstad Rapid system disc drill; Farm-modified Tim Howard seven-legged sub-soiler with Stocks OSR seeder

Storage 5800t bulk on-floor

Conservation Five-year Entry Level Scheme + LEAF member

Vine Farm cropping


Five-year average yield



Winter wheat



Winter oilseed rape



Winter beans



Spring peas



Sugar beet


69.5 (3164t quota)



James Townshend’s view


Velcourt chief executive James Townshend has one message for the industry: “Just how is UK farming going to remain competitive in an environment where there are expanding opportunities and increasing demand for arable products around the world? The UK arable sector is being challenged by regulators, who are potentially leaving it very uncompetitive.”

First in his firing line is the Water Framework Directive. “It is a potentially hideous piece of legislation that could do this industry a lot of damage. The anti-science culture is taking precedence over a well-informed decision making process.

“We put a lot of energy into understanding the technology we use. So the lack of R&D investment here in the UK, while good progress is being made elsewhere, is a real concern.”

Productivity could fall as a result, as investment focuses on regions more receptive to new technology and with larger-scale farming, better able to provide a return on innovations, such as Latin America, central and eastern Europe, and sub-Saharan Africa.

“Government can’t say UK arable farming should have a role to play in global food self-sufficiency, but then hinder our competitiveness by preventing us from having access to the array of technology available elsewhere.

“Over the past five years we have dramatically reduced cost structures on UK farms, and you can never say never to further cuts, but it is hard to see how more can be done without jeopardising the welfare of a farm and the people working on it.”

But he is hopeful. “I think the significant hike in food costs 12-15 months ago shifted perceptions.” That now needs bearing out in response to impending legislation, investment and a fresh attitude to modulated monies. “There is a strong argument that more of those funds should be directed back to help the farming sector. At the moment there’s not a penny of it that is.”

Online grain trading made easy with Farmers Weekly Graindex

It takes just a couple of minutes to create a listing on Farmers Weekly Graindex and you’ll get a range of prices to compare from active buyers who want your grain.
Visit Farmers Weekly Graindex
See more