Crumpets made from 100% British regen wheat launched
© Tim Scrivener Crumpets made from 100% British regeneratively farmed wheat are the latest product launch from regen food and farming business Wildfarmed.
The launch marks the brand’s first expansion from bread into the growing morning goods market.
The company says it is on a mission to bring better food from better farms to the high street. The crumpets are available at Waitrose stores nationwide and online at Ocado.
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Wildfarmed co-founder Edd Lees said: “Launching our Regenerative Crumpets is the latest milestone for what has been a huge year for Wildfarmed, where we continue to bring better food, produced from better farms, onto the high street, giving customers an everyday choice of traceable food from nature-rich landscapes.”
© Wildfarmed
All Wildfarmed products are made using regeneratively farmed wheat grown in a way that allows for nature recovery and food production to exist hand-in-hand.
The company says its British farmers grow wheat, oats and barley using practices that prioritise positive outcomes for farmers, fields and consumers.
These focus on improving soil health, increasing biodiversity, minimising water pollution and reducing carbon.
