Two new assurance schemes have been launched specifically for farm shops and stall-holders at farmers’ markets.

Designed to support consumer confidence in these two growing sectors, the Genuine Own (GO) scheme covers those selling direct at markets, online or supplying farm shops, while Genuine Own and Local (GOAL) will provide certification for farm shops themselves.

An independent NSF-CMI inspection will look to establish the provenance of produce on offer and will make checks on the standard of farming practices used. Mystery shoppers will assess customer service standards.

For more information visit www.farma.org.uk