Why food brands will pay more for your crops

Agreena’s digital platform now helps UK farmers tap into both the carbon market and a new route to sell low-emission crops direct to major food brands.

The pressures on farmers to produce food sustainably have never been higher. Governments, food brands, and consumers are scrutinising farming’s environmental impact, often asking farmers to adapt with little in return.

Agreena’s mission is turning that on its head: ensuring farmers are directly rewarded for climate-positive change in their fields, without an extra burden of red tape or box-ticking.

Beyond carbon credits: Introducing supply chain solutions

Agreena may be best known for its AgreenaCarbon programme, where farmers generate and sell soil carbon credits to companies wanting to offset their emissions.

But with new UK and EU climate disclosure rules in place, offsetting alone is no longer enough. Leading food and drink brands now need accurate, verified data on actual emission reductions within their own agricultural supply chain.

With Agreena’s supply chain solutions, food and drink companies can directly support and fund farmers making the move to regenerative practices.

In return, these buyers get access to uniquely robust, independently verified data on the real emission reductions happening on farms.

For farmers, this means new, flexible options to monetise the positive changes they are making on farm, whether they’ve been practising regenerative methods for years or are just starting out.

© Agreena

How does it work for farmers?

AgreenaGro, the company’s new digital platform, puts farmers in control of this expanding opportunity. It’s open to farms of all sizes and designed for ease of use. 

• Map and register: Plot your fields and record practices in minutes using AgreenaGro’s free, satellite-powered platform
• Verify your impact: The system calculates your carbon reductions (e.g. from cover crops or reduced tillage)
• Match with buyers: Agreena connects your verified results to food brands paying premiums for low-emission crops
• Stay in control: You decide which deals to take. No obligations, no hidden commitments, just support when you need it

Free access to profitability and sustainability tools

AgreenaGro isn’t just about earning from environmental impact. Even before opting in to share data for deals, farmers gain free access to an advanced farm management tools, including:

• Fieldmapping and compliance-ready recordkeeping, all on mobile.
• Profitability calculators benchmarking crop costs and margins.
• Regenerative agriculture score tools showing improvement opportunities.
• Visualised bare soil and rotation indexes, to optimise sustainable performance.

Explore the platform today

Whether you’re ready to earn or just want to explore what’s possible, AgreenaGro makes it easy to get started, putting more control and reward in the hands of the people who care for the land.

Explore the platform today.