Asda is encouraging young people to get started in beef production by rearing Wagyu cattle.
The supermarket will be supplying Wagyu semen to dairy farmers before purchasing the calves back at two weeks of age. These calves will go into rearing units.
Rearers will have the calf cost deducted when the animal goes to slaughter and mortality rate will also be taken into account.
Around 1500 Wagyu cattle will go through Asda in the first year with the intention of significantly increasing numbers to meet demand.