Advertiser content

Test before you invest: how ADOPT funding works for farms

ADOPT (Accelerating Development of Practices and Technologies) is a Defra/UKRI fund supporting England’s farmers to run practical on-farm trials.

It’s designed for farmer-led projects that take an idea from “this might work” to evidence you can trust and use to decide whether it’s worth rolling out across your business.

Across British farming, there’s no shortage of ideas to lift productivity, strengthen resilience and cut environmental impact. The harder part is finding the time, money and confidence to test those ideas properly without gambling a season’s margin.

ADOPT helps by funding real-world trials and demonstrations that focus on what matters on commercial farms: workable delivery, sensible measurement and results that stand up beyond a single season.

© Kene

What ADOPT is looking for

ADOPT is aimed at active farming, growing and forestry businesses in England that want to trial something new or not yet widely used.

That could mean a change in practice, a technology adoption, a new way of collecting and using data, or a different approach to crop or livestock management.

The sweet spot is practical change with a clear route to improved productivity, resilience or sustainability, and getting learnings that other farms can use.

For many mixed and commercial-scale businesses, it’s a chance to de-risk decisions you’re already weighing up and measure what they actually do to yield, output quality, labour, inputs or animal performance before you commit across the whole unit.

Farming machinery

© Kene

From idea to proof on farm

The strongest projects are run like proper trials, not “nice-to-haves”. Start by defining the business problem in plain terms (what it’s costing you now), then set a clear, testable outcome (what success looks like).

Establish a baseline first, then design a fair comparison: what stays the same, what changes, and what evidence you’ll collect.

Keep measurement simple and useful. A handful of reliable figures you’ll actually use beats a mountain of data you’ll never look at again.

And where technology is involved, work closely with the tech provider to manage the trial and agree commitments for data capture, analysis and reporting.

The ideal solution when adopted by a farm business should enable you focus on running the trial in a manageable way alongside day-to-day work.

What makes an application stand out

Assessors want to see a project that is specific, realistic and measurable. The strongest applications make it easy to understand three things: the problem, the test, and the value.

They explain what’s happening on the farm today (the baseline), what will be different during the trial (the intervention), and how you’ll judge success (the measures).

They also show that the trial can be delivered in a real season, with real labour and weather constraints, not an idealised version of farm life.

It also helps to be clear about the commercial decision the trial is intended to unlock. If it works, what will you change at scale?

If it doesn’t, what cost or risk have you avoided? That kind of clarity is what turns a good idea into a fundable, farmer-led project.

© Kene

Common pitfalls to avoid

Applications often fall down for reasons that have nothing to do with how good the idea is. The most common issues are an overcomplicated plan, unclear measurement, or underestimating the time required on farm.

A weak baseline is another problem: if you can’t show where you started, it’s hard to prove change.

Finally, don’t assume the commercial impact is obvious. Spell it out.

If the trial succeeds, explain what that means for margin, labour, reliability, animal performance, compliance risk or sustainability, and what would need to be true for you to adopt it across the business.

What projects fit well

ADOPT tends to work best on issues farmers already care about because they hit profit, time and resilience.

That can include reducing inputs without losing performance, improving establishment success, measuring the real benefit of precision tools, improving forage and grassland outcomes, trialling changes that reduce disease pressure, or testing new ways of using data so it actually helps decisions rather than creating more admin.

Agroforestry can also be a strong topic when it’s approached like a proper trial. For example, comparing establishment methods, protection strategies and survival rates, with clear measures for labour, replacement costs and any compliance risk.

Key dates and what’s open now

ADOPT Round 6, is now open with an application deadline of 8 April 2026 and an expected project start date of 1 August 2026.

Round dates can change, so it’s worth checking the latest competition page before committing time and resource.

Where a Project Facilitator fits in

ADOPT projects must include a Project Facilitator as part of the project team, who will help to coordinate project activities, support the partners with data collection and reporting procedures plus maintain project reporting and alignment with ADOPT funding requirements.

Kene is a registered Project Facilitator for ADOPT.

Common questions farmers ask about ADOPT

Do I need to be “high-tech” to apply?

No. However, your project must focus on testing and trialling ideas or solutions that are either new or not yet widely used. Work with your technology provider to consider how you will integrate the solution into your farm operations and how the impact of adoption will be tested and measured.

How much data do I need?

Enough to assess the impact of the technology and help you make a decision on whether to adopt the solution longer-term after the ADOPT funded trial completes. You must also be willing to share the results and showcase your trial outcomes with other farmers.

Will it create lots of extra work?

It shouldn’t. A well-designed trial should ensure your farm workload is manageable. Work with your technology provider and Project Facilitator to consider how you will integrate the solution into your farm operations and how the impact of adoption will be tested and measured.

Can it work for mixed farms?

Yes. ADOPT projects must address industry challenges in at least one of agriculture, horticulture and agro-forestry. The core requirement is a practical, real-world on-farm trial with a fair comparison and useful measures.

Provided by

We help UK businesses access funding through grants, R&D tax credits and Patent Box, with practical, expert support that turns innovation into impact.