Farming co-op gets new name

The Co-operative Group has renamed its farming operation as The Co-Operative Farms as part of its pledge to update its brand identity.

Formerly Farmcare, the rename joins new brand identities for all of The Co-operative’s businesses, including food, financial services and travel.

To mark its new title, The Co-Operative Farms announced its top-performing farms and staff.

Monymosk Farm in Aberdeenshire was given the Farm of the Year award, while James Taylor, enterprise manager at Littlecote Farms in Gloucestershire, Wilshire, Hampshire and Berkshire was named Employee of the Year.

Christine Tacon, The Co-operative Farms’ general manager, said the commitment of all the co-op’s farmers was encouraging as the group developed its new identity.

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