Liquid milk sales rise on lower shelf price

Liquid milk sales have increased by 1.4% over the past year, to 5.2bn litres in the 52 weeks to 14 April. But lower retail prices mean the value of sales actually fell by 0.4%, to £3.2bn.

Sales of pasteurised, filtered and “other types” of milk all grew in volume terms, although the value of pasteurised sales actually fell by 0.8%. Prices for sterilised and UHT milk increased over the year, but both value and volume sales declined.

“Over the last 52 weeks, the average price of pasteurised milk declined 2.2%, to 59p/litre, said a report by DairyCo. However, over the past 12 weeks, prices had remained stable, and sales had improved, with pasteurised volumes up by 2.4% and value up by 2.7% compared with last year.

Doorstep sales accounted for 3.9% of total volumes over the year, at 203m litres – 7.9% down on the previous year.

In March, the Retail Price Index was 3.28% higher than last year, with the fresh milk index up by 1.07% and butter up 0.78%. The cheese index was 1.9% up on the month but 1.03% lower than last year.


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