Half of UK vanilla ice creams contain no fresh milk or cream

Seven of the UK’s most-loved ice cream brands contain no fresh milk or cream but are legally allowed to call themselves ice cream, according to a Which? investigation.

The consumer watchdog reported that of the 24 brands surveyed, including Ben & Jerry’s, Walls and Häagen-Dazs, nine contained no fresh milk and 10 had no cream.

See also: Essentials for marketing the farm’s ice cream

In total, seven ice creams from Asda, Ms Molly’s, Wall’s, Carte D’Or and two different products from both Tesco and Morrisons used neither fresh milk nor cream.

Thirteen of the products surveyed contained both dairy ingredients (see table below).

Häagen-Dazs vanilla contained the highest level of dairy products with 39% fresh cream, condensed skimmed milk, sugar, egg yolk and vanilla extract.

What can be called ‘Ice Cream’

Products labelled as ‘dairy ice cream’ must contain at least 5% milk fat, some protein from a dairy source and no vegetable fats.

However, there are no such regulations for a product to be labelled as ‘ice cream’.

This means vegan products as well as those using cheaper products such as palm kernel oil, vegetable fats or coconut oil, can use the ice cream label.

In many cases, fresh milk is substituted with reconstituted skimmed milk powder as well as water or buttermilk powder in the case of Tesco’s vanilla ice cream.

The rules changed in 2015 with the introduction of the Food Information Regulations, before which products had to contain at least 5% dairy fat and 2.5% milk protein to be defined as ice cream.

The lack of fresh dairy products highlights the scale of the opportunity for UK milk to offset cheaper products if there is a consumer demand for higher quality British ice cream.

The UK was the world’s second-largest importer of ice cream in value terms in 2016, buying in £235m worth of the product – equal to a quarter of total world imports, second only to Germany which imported £241m, according to research from IndexBox.

In contrast, the UK was only the seventh-largest exporter of ice cream, shipping just £106m in 2016 giving the UK a net deficit on ice cream of almost 230%.

The NFU launched a campaign to promote dairy farmers direct selling real British ice cream this summer called ‘From Cone to Cow’.

Consumers can find out where to source authentic British dairy ice cream from the NFU’s interactive map which currently lists more than 60 suppliers.