Spud growers encouraged to boost chip market

The chip market buys 12% of the UK potato crop and is a priority for Potato Council activity.

The organisation’s Chip Week runs from 17 to 23 February.

Potato growers, processors and packers are urged to use the logo and download other promotional literature from the Potato Council’s dedicated website www.chips.lovepotatoes.co.uk, to help run promotions, share recipes and raise awareness through Facebook and Twitter.

A chip skills programme also aims to improve quality and sales all year round with advice from Potato Council on marketing issues such as building a profile in the local media, to technical points on quality control, waste reduction and fry colour management.

Growers supplying the chipping trade can encourage customers to register for Potato Council’s Choice Chip Awards.

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