Welsh young farmers to supply lamb to Sainsbury’s

Welsh lamb reared by Wales’ young farmers will soon be on the shelves of Sainsbury’s 10 Welsh stores for 52 weeks of the year in a unique deal between the retailer and Wales Young Farmers Clubs.

The supermarket, which is about to open its tenth Welsh store in Lampeter, will be the first to have a dedicated supply of Welsh lamb from about 80 young farmers.

Wales’ YFC chairman Rhys Owen said: “This is a great opportunity to bring our members closer to the market by working with a major retailer and processor.”

Prime lamb from the young farmers’ farms will be processed and packed by Dunbia in North Wales and specially branded to communicate the product’s quality and heritage. Farmers will receive a premium for their lamb, with a percentage of sales going to support young farmers’ clubs in Wales.

Annie Graham, Sainsbury’s head of agriculture, said: “Many of our customers want to buy regionally sourced food not only because it reflects local tastes and traditions but because it helps support rural communities.

“We were approached by the YFC at last year’s Royal Welsh Show and since then have been working with their members to help build their brand from scratch and launch the range in our Welsh stores.”

Sainsbury’s sources lamb from over 2000 farms in Wales for its standard lines and its Taste the Difference range.