A CountryMoos Story: Socks for every walk of life

A farmer-turned-director sock retailer for CountryMoos tells us about her motivation for starting the company and how she’d like to inspire others to let their entrepreneurial flair shine.

In 2023 the CountryMoos name was born whilst washing my hair in the shower and in my mind it was really a long time coming…

Working in agriculture and on farms I always had a desire to create my own business but at the same time wanting it to stay focused on the industry that is my life.

During my teens I had this minor obsession with socks which stood out from the average plain-coloured ones and it was in that moment sat on a bale of straw it hit me!

I didn’t know when or how but I vowed that one day I would have my own sock brand empowering people from all walks of life in one way or another.

© CountryMoos

Fast forward to early 2020. The world was changing, and like many, I found myself in a work routine with a lot of time to think.

That common phrase—“you only have one life”—suddenly hit differently. I knew it was time to take a leap, even if I didn’t know the outcome.

By 2023, I had no real business experience, but the name was chosen, the foundations were in place, and I’d already learned more than I ever imagined—especially when it came to navigating the complicated behind-the-scenes work.

Feeling like I had tackled the first hurdle it was onto my biggest challenge yet… the manufacturing. Originally, as I am sure most businesses aim to do at the start, I wanted to source within my own country.

Unfortunately, the costs were too great and the raw materials were mainly sourced abroad anyway.

Even though this came as a disappointment, with online search engines we found the most fantastic supplier who we continue to work with and helps bring our dreams to life.

We source from the UK where we can, for example: our boxes and all the packaging comes from UK suppliers and are 100% recyclable or made from recycled materials.

© CountryMoos

I was lucky enough not to have too many set-backs, inevitably there were a few teething problems when it came to creating the socks, with it being the first pair and years of dreaming all leading up to this very moment, it was hard not to get carried away and remain practical and be conscious of those initial costs.

Thankfully, setbacks were few during this process, but the first sock order was nerve-wracking.

The minimum order felt massive, and I was terrified no one would like them. I even made my partner open the first box! But I loved them—and so did everyone else.

© CountryMoos

From that first successful launch, we’ve continued to grow. It hasn’t been without challenges—from selling on third-party platforms to launching our own site and hiring a photographer for monthly shoots.

Every step has been a lesson, and we’re still learning.

Today we have over 70 designs and a sister brand Kmoo where we sell sports socks “For Every Body”. Theres a lot going on behind the scenes where we are also planning something exciting launching on Monday 22 September at 6pm.

We could go on for days, but we hope you’ve enjoyed this glimpse into our journey. Before I go, I just want to say—no matter where you are on your path, take a moment to appreciate how far you’ve come.

Whether you’re just beginning or deep in the process, give yourself credit. Your journey matters.

Fancy treating yourself to a cosy pair of CountryMoos socks? Shop our collections with 10% off your order using code FWI10.

If you would like to get in touch with us about anything you have read please feel free to drop us a message on social media or contact us via email: info@countrymoos.co.uk