Farmer becomes fashion icon after imitating Holly Willoughby

A livestock farmer has become an unlikely centre of attention for fashionistas after he was photographed posing in his overalls to imitate TV presenter Holly Willoughby’s similar-looking jumpsuit.

For a joke, Peak District sheep and cattle farmer Jim Beary struck a series of seductive poses around the farm in his navy blue work overalls, which appear almost identical to a one-piece garment specially picked by Holly Willoughby for Marks & Spencer’s Denim Edit collection.

Jim’s wife Julia Beary caused quite a stir in the fashion world after she shared the hilarious photos on Twitter to show how alike the farm-chic overalls and £55 jumpsuit were.

See also: Young Farmers Festival 2019: Everything we know so far

My husband always tells me he’s a fashion icon… ? @hollywills @marksandspencer @FarmerBeary pic.twitter.com/9e7NbBGII0

— Julia Beary (@bearysbird) February 27, 2019

Marks & Spencer later announced on Twitter that Holly Willoughby’s hand-picked navy jumpsuit had sold out and thanked ex-Farmers Weekly Farmer Focus writer Jim for his support, dubbing him a “self-proclaimed style icon”.

You may have heard that the Jumpsuit from @hollywills latest Denim Edit has now sold out. We’d like to take this opportunity to thank our lovely ambassador @hollywills & self-proclaimed style icon @FarmerBeary for their support. #HollysMustHaves #MenWithStyle #HowDoYouWearYours pic.twitter.com/0Zszp28uIv

— M&S (@marksandspencer) March 6, 2019

The question is, who wears it better? Farmer Jim or Holly Willoughby?