Farmer becomes fashion icon after imitating Holly Willoughby

A livestock farmer has become an unlikely centre of attention for fashionistas after he was photographed posing in his overalls to imitate TV presenter Holly Willoughby’s similar-looking jumpsuit.

For a joke, Peak District sheep and cattle farmer Jim Beary struck a series of seductive poses around the farm in his navy blue work overalls, which appear almost identical to a one-piece garment specially picked by Holly Willoughby for Marks & Spencer’s Denim Edit collection.

Jim’s wife Julia Beary caused quite a stir in the fashion world after she shared the hilarious photos on Twitter to show how alike the farm-chic overalls and £55 jumpsuit were.

See also: Young Farmers Festival 2019: Everything we know so far

Marks & Spencer later announced on Twitter that Holly Willoughby’s hand-picked navy jumpsuit had sold out and thanked ex-Farmers Weekly Farmer Focus writer Jim for his support, dubbing him a “self-proclaimed style icon”.

The question is, who wears it better? Farmer Jim or Holly Willoughby?

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