The NFU has launched a major PR campaign reminding consumers of the contribution made by the farming industry and why buying British food is important.
The Farming Delivers for Britain campaign will run for three years and aims to celebrate all that farmers and growers deliver for the country on a daily basis.
It also seeks to help consumers appreciate farming’s contribution to the economy, the environment, renewable energy, jobs, careers and food security.
To mark the start of the campaign, Farmers Weekly asked its Twitter followers to come up with three words that sum up the farming industry for them.
See the results below: