How Aussie inspiration became a Devon deer farming success

Venison is fast becoming a very popular red meat. It is nutrient rich and high protein.

The Scottish Venison Partnership (SVP) estimates that total annual UK venison outturn is now around 3,800 tonnes, with 70% of that coming from the Scottish wild red deer cull.

Despite the fact that the number of deer farms across the UK is increasing, the SVP says we still import a third of the venison we consume because there is not enough farmed venison in the UK.

In fact, it estimates we will be doubling our imports in five years’ time if UK market trends for demand continue.

So could it be a viable enterprise to get into? Hayley Parrott spoke to an experienced Devon deer farmer to find out more about producing the meat.

See also: What does it cost to set up a deer enterprise?

Tony and Julia Bennett

Farmer Tony Bennett with his deer

Tony Bennett © Hayley Parrott

The Bennett family in Cadeleigh near Tiverton, Devon, are one of Riverford Organic’s three biggest venison suppliers.

Set up by Tony and Julia in 1984, the farm converted to organic in 2008 and is now run by the duo with the help of their children, Pip and Andrew.

See also: Deer farming in Latvia – why size matters

Tony established the deer enterprise after spending 10 years working in Australia and New Zealand – the country that he says “runs the deer industry”.

“I was determined to start deer farming because I could see the potential in it,” he says. “In the last two years, it is the only growth market in the red meat sector.”

He breeds and finishes red deer and currently runs two herds – one organic and one conventional, although they are managed nearly identically.

When Andrew returns from New Zealand in January, they plan to expand the deer side of the farm business and are currently reseeding 14ha of arable land to stock with deer.

Prior to culling, which happens through the winter, Tony had 240 animals on the farm including stags, hinds, yearlings and calves.

They are stocked at around 12.5 animals/ha, although Tony says you have to be a bit careful with stocking levels as the traditionally wild and park animals do like their space.

Deer facts

  • The number of points on an antler will contribute to the animal’s value because it shows a good food conversion efficiency (FCE).
  • One of last year’s yearlings had 28 points on his antler, which is very close to the 30 points that meets the criteria of a trophy head, for which a typical price is £3,000.
  • Deer don’t have to be tagged until they leave the farm and do not require passports like cattle.


He splits his herd into two rutting (breeding) groups of 38 hinds (females), and always runs a master stag and a two-year-old chaser to keep the stag on his toes. Typically, the rutting period is around a month.

Hinds of up to 10 years old are still reliable producers of calves and some go on producing until 12-plus. However, Tony tends to cull females at around five to six years, when the carcass is still good.

Yearlings can be mated, but calving rates may be less than the 90-95% expected of mature females.

Calving begins in the middle of May, with gestation periods lasting 236 days. Females are split into two blocks, stocked at around 7.5/ha, about 10 days prior to calving, with first calvers mixed with older hinds to keep them settled.

They calve outside and very rarely require assistance. This year he achieved a calving rate of 95%.

Hinds typically hide their calves for 10 days and Tony says it is important to leave them alone as much as possible as they will abandon calves if disturbed. “They like woodland and water – bracken is ideal and rushes for calving time,” Tony says.

Recommended stocking densities



Upland pasture

Good lowland pasture

Hind and calf

1 to 1.5 per ha

7 per ha

10 to 20 per ha



16 to 20 per ha

Up to 25 per ha

Grass management

Paddocks are fenced off in early spring to build cover for calving, with stock rotated every 10 days round four paddocks.

Being organic and having to buy in organic corn means it’s even more important he maximises grass quality.

The only thing he puts on the grass is some organic chicken muck, bought at £17/tonne, but they rigorously plant new leys with the aim of achieving a high red clover content.

Meanwhile, short-term leys are planted with red clover and Italian rye grass for fattening.


Tony aims to finish stags at around 15 months, killing at 60kg, and hinds at 17-19 months, killing at 50kg. Tony will fatten 83 this year, but wants to increase this to 150 next year.

The wild red deer price currently sits at 230p/kg and the Waitrose deadweight price is 530p/kg.

Calves are housed in winter and fed silage from early December for around three months. Organic corn – around one tonne a year – is used at Chilton Deer Farm as a management tool only, to get stock into and through the yard.

Disease issues

Tony also sells hinds and stags for breeding, having recently sold 20 hinds and a stag to FW Farmer Focus writer Matt Smith. He keeps 10 hinds every year to replenish his own breeding stock, but sells the rest.

Deer are low-maintenance farm animals, suffering from minimal lameness and disease issues.

While Tony’s beef herd went down with TB, he has never had a case in the deer and believes the key to that is just keeping the herd young.

“The main thing with deer is feeding. If you feed and manage them well, you shouldn’t have disease problems,” he says.

There is no compulsory TB testing for deer. However, farmers are under the same obligations to report signs of TB to the Animal and Plant Health Agency.


Aside from the increasingly popular venison, Tony also produces a plethora of by-products, including antlers, tails, skins, penis and testicles.

The latter two, the “pizzle”, are a delicacy in Chinese cuisine, widely believed to have medicinal properties.

This is a market Tony has capitalised on, working with a Chinese agent and shipping the goods overseas.

Tails are worth £3-5 a piece, and Tony will sell around 3,500 a year.

He also ships around half a tonne of pizzle to China, the price of which varies depending on the market you can reach.

Antlers fetch around £17/kg. An antler from a four-year-old animal would be around 6kg.

However, it costs at least £200 to de-horn an animal because they have to be tranquilised.


Tony believes anyone with good stockman skills can rear deer.

You just need good fences, he explains. The minimum recommended height for red deer fencing is 1.8m and this isn’t cheap.

Fencing the 14ha Tony has reseeded with timber stakes and high-tensile netting cost around £7,000. “You need a stake every 10 metres if you’ve got a good hedge,” he says.

Tony is not concerned about lots of others getting into the industry because the market is so large and he says many of the large retailers and processors are currently looking for more suppliers.

“Things are really starting to move quite rapidly,” he says, having helped two farmers set up new units in recent weeks.

Calendar of deer farming

Management timings vary depending on personal preference, but this is a rough guide to the deer farming calendar. A variation of one month should be allowed between the North of Scotland (later) and the South of England.


  • Calves are weaned, tagged, sexed, vaccinated, wormed, weighed and housed.
  • Hinds are wormed, weighed, condition scored and sorted into rutting groups – generally up to 45 for single sire mated groups and a sweeper stag.


  • “Sweeper” stag introduced to the hinds, following the removal of the first stag.
  • Supplementary foods are introduced as required to maintain body condition.


  • Stags removed.
  • Hinds condition scored and regrouped if necessary for the remainder of the winter. On some farms they may be housed and also treated for fluke in risk areas.


  • Hinds vaccinated (clostridial) mid-April, yearlings wormed and the herd regrouped for calving. Yearlings are kept in a separate calving group, if space allows.
  • Housed stock is turned out.

May, June, July

  • Calving commences, twice daily calving patrol with binoculars, calves may be tagged at birth.
  • Yearling stock is wormed, given mineral supplements and weighed.


  • Advantageous to worm two-month-old calves and return them to the field with their mothers.
  • Take the opportunity to identify the dam and calf at this time.
  • Prepare and plan strategy for busy weaning and rutting season.

(Source – BDFPA)