Gressingham pushes duck in women’s magazine

Gressingham Duck has launched a six-month targeted campaign in the pages of popular women’s magazine Stylist, which will encourage readers to “dine with duck”.

The firm said it hopes to “break down the barriers to cooking with duck, and entice Stylist’s readers with simple and delicious recipes for an end-of-the-week treat”.

Split into three phases, the campaign will comprise full-page advertisements and “advertorial” pages – articles that bear the Gressingham brand. The magazine will also feature a number of simple duck recipes.

Stylist is one of the UK’s leading weekly magazines for women aged 24-45, and has a readership of more than 900,000.

Steve Curzon, a director at Gressingham, said the readership of Stylist was the firm’s target audience, making this a well-positioned promotion.

“We believe duck will appeal to inquisitive Stylist readers who like to try new things and enjoy food and will therefore help to increase the number of consumers cooking with fresh duck at home,” he added.

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