Marketing push for Big & Fresh eggs
Noble Foods is launching a targeted marketing campaign for its Big & Fresh egg brand that will be aimed at “young men with big appetites and women with ‘big’ men in their lives”.
Celebrity chef Aaron Craze will be working with Big & Fresh to create “Eggstreme cooking”, part of developing a “crazy and free-spirited” brand identity. Mr Craze is a graduate of Jamie Oliver’s Fifteen restaurant school, a scheme to develop aspiring chefs from often challenging backgrounds. He is now an established TV chef in his own right.
Steve Horton, Noble Foods marketing director, said: “Aaron Craze is the perfect brand ambassador to raise awareness for Big & Fresh. He has a larger-than-life personality that perfectly matches the Big & Fresh brand identity. We are excited to see how our customers will react to him.”
Noble Foods also owns The Happy Egg Company brand, a concept it has recently exported to the USA.