Land Rover Freelander to become a baby Discovery
The current Land Rover Freelander will be replaced by a new model rebranded as Discovery, according to Auto Express magazine. It will sit below the full-size model in the line-up when it arrives in 2015.
Official details on the new Discovery range will begin to emerge in the first half of 2014 to coincide with the Discovery’s 25th anniversary. The full production version will then star at September’s Paris show.
The radical rethink is part of Land Rover’s long-term strategy to divide its products into three distinct “pillars”, says Auto Express. The “luxury” pillar already contains the three Range Rover models; it will be rounded off by a luxurious £120,000-plus Range Rover Ultimate at next month’s Dubai Motor Show, plus a long-wheelbase Range Rover that will debut at the LA show, also next month.
The “dual-purpose” pillar will contain the new Defender family. This leaves the Discovery and its new baby brother to fill the “leisure” pillar – hence the Discovery lettering on the nose, which takes cues from the recently revealed 2014 model.
Visit our 4×4 page for more reviews and news
