Case IH has announced that the charity auction of the UK’s only special-edition silver Magnum tractor will take place at the Cereals event on 12 June 2013.

Profits from the sale will go to the new Prince’s Countryside Fund’s Emergency Relief Fund, which aims to raise £1m to assist farmers who are struggling in the current financial climate.

The money raised from the auction will be fast-tracked to farming charities, who have been under pressure from scores of new cases of hardship across the livestock and arable sectors.

Jon Day, event director for Cereals, said: “We are delighted that Case IH has decided to use Cereals as the venue for this high profile and very worthwhile auction, centred on an iconic tractor brand name. It is great to see a big multinational like Case IH pulling out the stops out for farmers in trouble.”

Joining Farmers Weekly in support of the event, auctioneer Cheffins has volunteered its services, which will include alternative ways for non-attenders to bid as well.

Charles Blessley, UK marketing manager for Case IH, added: “Cereals is a not-to-be-missed show for arable farmers, and therefore the obvious venue for the auction of our silver Magnum. It is heartening how Cereals, Farmers Weekly and Cheffins have rallied round to help us support farmers in need through the Prince’s Countryside Fund.”

The limited-edition Silver-liveried tractor is based on the flagship 374hp Magnum 340, and has been produced at Case IH’s factory in Racine, Wisconsin, USA, to mark 25 years of Magnum evolution.

More on this topic

Case IH celebrates 25 years of magnums with silver livery

Visit our Cereals event page