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YOUNIVERSE: A digital farm machinery show designed around you

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Extraordinary times call for extraordinary ideas and CNH Industrial has once again risen to the challenge. Introducing YOUNIVERSE – the world’s first digital agricultural fair designed around you.

Youniverse - the first digital fair designed around you

In a rapidly changing landscape, where the worldwide agricultural trade fair program has been seriously disrupted, CNH Industrial has devised an exceptionally innovative way of reconnecting with its customers, the world’s farmers.

YOUNIVERSE, the first digital agricultural machinery fair designed around the protagonist “you”, is not just another live streaming event or virtual showroom, rather a totally immersive, infotainment experience like no other.

Tractor with storage box at the front

© CNH Industrial

YOUNIVERSE is a bespoke platform which uses cutting-edge technology, designed specifically for farmers, to provide a digital gateway to CNH Industrial’s global agricultural brands: Case IH, STEYR and New Holland Agriculture as well as sister powertrain brand FPT Industrial and CNH Industrial’s accelerator for tech startups, AgXtend.

YOUNIVERSE is easily accessible through both an interactive website and all mobile devices, enabling “you” to discover new agricultural machines, unveil new products, follow dedicated events, view special contents, chat with specialists and make connections with peers. A dedicated app will make the whole process easy.

The CNH Industrial brands will each welcome visitors into their own individually ‘branded’ universes, where a series of virtual landscapes and products will lead them on a journey of progressive discovery.

By selecting an avatar of their choice, the user can explore each world, in search of thought-through solutions for his needs, sustainable ideas and efficient, reliable products. A program of supporting events will mirror the richness of traditional in-person shows.

Drilling with two tractors

© CNH Industrial

A world of agricultural opportunity awaits. Free registration opens on March 9th, 2021 at The event will be staged starting from 9 April 2021.

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