10 tips for getting the farming message to the public

A rural chartered surveyor who has had 100 letters published in The Times has revealed the secret of his success – and is urging growers and livestock producers to help get the farming message across too.

Rob Yorke, of Abergavenny, started writing letters to the newspaper in 1999.

During the past 16 years, his letters have covered dozens of farming-related topics on issues ranging from badger culling and bovine TB to family farming and the horsemeat scandal.

See also: Cow and sheep help get prices crisis message to Londoners

10 tips to write letters that get published

  1. Make it pertinent. Find the hook – make sure your letter relates to a topical issue that people are talking about – even if it is responding to another letter on the same subject.
  2. Make it pithy. Think about the time-pressed reader. Maximise your content by using the shortest number of words. Strip out any extraneous, flowery phrases.
  3. Make it peculiar. Say something different – don’t just repeat what everyone else is saying or is expected to say.
  4. Stick to your subject. You are the expert on farming, so write about your experience and what you know. Don’t go off at a tangent.
  5. Keep a lid on your emotions. It is fine to write that “Mr Smith is wrong because…” but don’t be rude or start trading insults.
  6. Arm yourself with the facts. Back up your argument by referring to research, polls (not obscure) and one or two statistics. But don’t go overboard.
  7. Wade in. Editors want their readers to be provocative. Be bravely informed and bold with your evidence and opinions.
  8. Don’t get defensive. Getting angry and trotting out tired arguments won’t help. Suggest positive ways forward – and outline issues seldom or never publicly aired.
  9. Don’t ramble. “I have made this letter longer than usual, because I lack the time to make it short.” Find that time, otherwise it will never be published.
  10. Make your point. If confident, consider firing off what hits you immediately as being the obvious thing to say within the least possible number of words.

“I wrote my first letter longhand and sent it in via snail mail,” he said.

“To my surprise – and terror at the time – the letters editor, or someone on the letters desk, rang me up and said they were minded to publish it.”

Mr Yorke has been writing letters ever since – even if today he does so by email rather than pen and paper.

It is important that farmers write letters, he said – not least because newspapers are more likely to publish letters from individuals rather than organisations.

“If a message comes out from a big organisation, people have a jaundiced view, especially when that organisation is involved in lobbying.

“But when they read a letter written by an individual farmer, they are more likely to take notice.”

A selection of Rob Yorke's letters

In one letter, headlined “Lay off the farmers”, Mr Yorke wrote: “There is one group that conservationists always enjoy knocking and of which the public have little understanding: farmers.

“When will everyone stop blaming intensive farming for the loss of biodiversity?”

Putting critics firmly in their place, he added: “Agriculture is going through a massive shift, with a new farming regime being phased in, based on enhancing the environment.

“This, in turn, could be beneficial in the provision of land and habitat for future scientific studies.”

Other letters have tackled issues such as “Nimbys bent on stopping development” in the countryside, the need to continue supporting farmers in the sustainable intensification of food production and wildlife management, and supermarket pressure on livestock producers.

Mr Yorke notched up his 100th letter this summer. “I’ve probably become mildly obsessive,” he told Farmers Weekly.

“But it is important to air your views – there is always another way of looking at an issue and it is important to highlight points that other people often haven’t considered.”

Source: Rob Yorke

See more