The fourth annual Love Lamb Week has started and farmers, producers and consumers alike have all been sharing their love for the animal and the meat on social media.
Love Lamb Week (1-7 September) was created by Cumbrian sheep farmer Rachel Lumley in 2015 and has grown into an industry-wide initiative involving the AHDB, the National Sheep Association, the NFU, Red Tractor, meat promotion body HCC in Wales, the Livestock and Meat Commission for Northern Ireland, and Quality Meat Scotland.
It aims to increase awareness and sales of lamb among UK consumers and this year the focus is on the seasonality and sustainability of lamb production.
To support the campaign, share your lamb and sheep farming pictures and stories online using #LoveLamb and #LoveLambWeek.
We’ve picked some of the best Twitter posts as Love Lamb Week begins:
Well next week is love lamb week so i'd like to challenge everyone to eat at least one meal next week containing BRITISH lamb in support of British sheep farming #lovelambweek #lovelamb #farming365 #supportbritishfarming pic.twitter.com/673dVVhbHr
— Will Roobottom (@CowleyHillLleyn) September 1, 2018
— Fearn Farm (@FearnFarm) September 2, 2018
— Welsh Lamb (@WelshLamb_PGI) September 1, 2018
— Love Lamb Week (@LoveLambWeek) September 2, 2018
— Garton Hardy Farming (@IanDHorsley) September 2, 2018
— Woolly Lady (@LesleyPerrett) September 2, 2018
— Catherine Sanderson (@BonfieldLass) August 31, 2018
— Alexandria James (@shepherdess1993) September 1, 2018
— National Farmers Union (@NFUtweets) September 1, 2018
— National Sheep Assoc (@natsheep) September 3, 2018