07 January 1999
11% less Irish beef in ’98
IRISH beef exports to Britain fell to 85,000 tonnes last year, a drop of 11% compared with 1997.
But, despite that downturn, beef exports overall increased 10% on the year to 500,000 tonnes, according to figures from the Irish food Board, Bord Bia.
Michael Duffy, Bord Bias chief executive, acknowledged that the countrys share of the UK market had been “significantly reduced” because of strong competition from British beef. A key factor in that had been the promotion of British beef by most of the supermarkets.