Ad boost for bread
13 February 1998
Ad boost for bread
BREAD is getting a major advertising boost this month with a £500,000 Bread for Life TV promotion organised by the miller-funded Flour Advisory Bureau.
The campaign is running in the Tyne-Tees and Yorkshire areas for 12 weeks. If successful it could be extended to a nationwide campaign to boost consumption in the static £3bn bread market, says Eva Neary of the FAB. *
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