16 December 1998
African farmers take on the chocolate giants
The Guardian reports on a group of cocoa farmers from Ghana who have
formed a co-op to take on the giants of the chocolates industry – Nestlè-Rowntree, Mars and Cadbury-Schweppes.
The farmers were spurred into action by the low prices offered for their product by the major chocolate processors.
They have since taken a stake in the London-based company called the Day Chocolate Company to market their product direct into the market under the Divine brand.