Aldi launches new British section in online food store

Discount retailer Aldi has become the latest supermarket to add a “Best of British” section to its website in a bid to help shoppers support British food suppliers.

The move follows in the wake of a similar move by Morrisons last December, which introduced the first dedicated British section to its website in a show of support for British farmers.

See also: Morrisons launches ‘British’ section online after campaign

The new Aldi facility is headed with a vibrant Union Jack, and offers the full range of food products, including meat, dairy, fresh produce and processed meals made with British ingredients.

Aldi also claims to be “the market leader in the amount of fresh produce we sell which is British”, with more than 80% of its sales coming from British suppliers.

Julie Ashfield, managing director of buying at Aldi UK, said: “Our Best of British webpage aims to give our customers the chance to navigate British products more easily while supporting the thousands of local suppliers we work with.”

The Best of British section has been introduced after Conservative MP Luke Evans co-ordinated a cross-party group of 121 MPs to sign a letter urging retailers to help consumers who want to support the nation’s farmers.

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