Archive Article: 2002/04/19

19 April 2002

Shoppers will spend more for local food

We live in a global economy but dont forget local markets. Shoppers like locally grown food. They associate it with freshness and many seem keen to support the local economy.

Best of all, some are often prepared to pay a premium for locally-grown food. So, if your area has a distinct local or regional identity, why not take advantage of it? According to the WFU, big opportunities exist for farmers who seek out such markets. Knock on the doors of potential local customers, it advises. Its hard work, but can pay dividends.

If you want your business to be a world beater, its worth remembering that your own back-yard can sometimes be one of the most lucrative markets.