Archive Article: 2002/05/10

10 May 2002

Advice & cash boost for early potatoes

Farm-fresh early potatoes were on sale in your local supermarket earlier than ever before this year. Its a wonderful way of making the most of local demand and exploiting the appetite of big retailers for something new.

But delivering such a market-winning result is not easy. Fortunately, help was at hand in the forms of agronomy advice and an objective 1 grant from Brussels to install a packing facility.

Not only have the recipients won the chance to boost margins, they have also displaced imported product, given customers what they want from a local farm and slashed food miles. Given the right marketing support, how many more could benefit from similar innovative thinking?