Archive Article: 2002/07/05
Action needed for Royal Show success
As the gates close on another Royal Show, its tempting to draw comparisons with previous events.
Few would consider 2002 a vintage year. Compared with even two years ago, the crowds seemed thinner, the mood subdued and the prospects for the future of UK agriculture less inviting. But after the ravages of foot-and-mouth and the political uncertainty surrounding the future, thats hardly surprising.
What can show organiser the RASE do to capture and hold the attention of a rapidly changing farming industry, while still attracting the public?
Maintaining the shows technical and business content is essential for farmers and the allied industries. For the public, RASE needs to highlight the vital link between producers and consumers. It could do worse than to follow the fine example of the Northumberland Cereals exhibit in the Food Hall.