10 May 2002


THE British Pig Executive is launching its new strategy at the Pig and Poultry Fair, detailing how levy resources will be used to boost the UK industry, with promotion of pigmeat playing a leading role.

According to MLC consumer marketing manager for pigmeat, Chris Lukehurst, marketing will be aimed at increasing demand for British pork to generate a positive return for producers.

"Communication to consumers will position British pork and pork products as ideal for simple everyday meals." The messages behind the British Meat Quality Standard Mark and the British Welfare Standards will also be explained.

Retailers will be encouraged to promote pork and pork products in stores along with complementary products, such as sauces, to improve displays and merchandising, and also to increase the share of pigmeat in ready meals, explains Mr Lukehurst.

"On the catering side, our work will concentrate on improving the uptake of British pork, increasing the transparency of place of origin on menus and improving the supply, eating quality and consistency of British pork."

The Pork and Bacon Promotion Council will also work with processors and abattoirs to encourage greater co-operation in the supply chain and help improve their returns from British pigmeat, making it an increasingly attractive business for them, he adds. &#42

May 15-16, 2002. National Agricultural Centre, Stoneleigh, Warks.

Seminars will be held on both days, focusing on pig health and welfare.

10.30am DEFRAs vision for a sustainable pig industry, Gavin Ross, DEFRA.

11.30am PMWS/PDNS – What next?, Roger Harvey, Stowe Vet Group and Derek Armstrong, MLC.

12.30pm Harmonising European pig welfare standards, Sandra Edwards, Newcastle University and Michael Baxter (Wed)/Fiona Walters (Thurs), DEFRA.

1.15pm The challenge of salmonella testing and control, Alasdair Cook, VLA-Weybridge and Derek Armstrong, MLC.

2.00pm Is good welfare good business?, Malcolm Pye, Food Animal Initiative and Martin Cooke, Tesco.

Admission, catalogue and parking are free. The show is open from 9am to 5pm. For more information visit the web-site www.pigandpoultry.org.uk (024-7685 8277).

&#8226 THE entire Collinson range of silos, over 300 models, will now be manufactured in Aluzinc, a metal-coated steel sheet. The material is said to provide strength, durability and have anti-corrosive and heat reflectivity properties. The range will be launched at the Pig and Poultry Fair.

&#8226 MARRIAGES, the animal feeds compounder, says organic feeds now account for 15% of their overall sales following increasing consumer demand of organic meat and eggs. Visit their stand to find out more.

&#8226 THE Greenline Pig Range, manufactured by Trouw Nutrition, will be unveiled at the Fair. It is said to be designed specifically to improve pig production efficiencies, and to meet growing demand for alternative natural products. The range comprises diets for weaners and growers/finishers. &#42

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