Clarkson’s Farm 4: Series returns with fresh challenges and a new face
© Prime Video Jeremy Clarkson is back with his most ambitious venture yet as Clarkson’s Farm returns for a fourth season on Amazon Prime Video, launching on Friday 23 May.
The new eight-part series will be released in three batches, with episodes 1-4 available on 23 May, episodes 5-6 on 30 May, and the final two on 6 June.
Warning: Trailer contains strong language
Season 4 picks up a few months after the Diddly Squat team toasted a chaotic year in the season 3 finale.
See also: Clarkson’s Diddly Squat Farm to host Cereals in 2026
But life on the farm has changed dramatically.
Kaleb Cooper is away on a nationwide tour with his one-man farming show, Lisa Hogan is focused on launching a new product line, and Jeremy is left to manage the 405ha mixed farm in Chipping Norton, Oxfordshire, alone.
With failing machinery, new livestock – including a massive bull, a tiny pig and high-tech goats – and worsening weather conditions, Jeremy quickly finds himself in over his head.
© Prime Video
New farmhand
Help arrives in the form of a new farmhand, 24-year-old Harriet Cowan, allowing Jeremy to refocus on reviving his farm-to-fork dream.
His solution? Buy a local pub. But what starts as a simple idea quickly descends into chaos as he battles derelict buildings, red tape and Britain’s ailing pub industry.
© Prime Video
Fan favourites including “Cheerful” Charlie Ireland return to help steer Jeremy through yet another storm of rural setbacks.
Meanwhile, filming is already under way for Clarkson’s Farm season 5, which is expected to premiere in May 2026.
Morrisons announces exclusive sponsorship of Clarkson’s Farm
Morrisons has announced its exclusive sponsorship of Clarkson’s Farm, including the upcoming fourth season and all previous episodes.
The retail giant says the deal, brokered by Morrisons’ media agency Wavemaker UK with Amazon Ads, reinforces its commitment to British farming.
Each UK episode will feature a 10-second ident – “Clarkson’s Farm, brought to you by Morrisons” – featuring farmyard animals including sheep and cows mimicking in-store tannoy announcements.
Humorous 30-second advertisements will also showcase Morrisons’ food.
Alex Rogerson, Morrisons’ customer and trade planning director, said: “This sponsorship celebrates the journey of great British-farmed food, from field to fork, and honours the farmers behind it.”