Dyson grows sunflower crop for use in its beauty products

The UK’s largest farming business, Dyson Farming, has diversified into growing sunflowers for use as an ingredient in a range of haircare and beauty products under the Dyson Omega brand.

Sunflower oil will be the first ingredient grown by Dyson Farming to feature in one of its sister company’s retail products.

The farming enterprise has grown 9ha of sunflowers in Lincolnshire, the equivalent to 800,000 plants, to produce the sunflower oil.

See also: Dyson Farming increases profit to £5.2m in 2023

Major landowner and inventor Sir James Dyson heads both the farming business and Dyson’s tech and beauty companies.

The eponymous founder said: “We’ve brought together two completely different worlds, farming and beauty, to develop a product than unlocks healthy hair with natural ingredients.” 

He added that the company had spent more than a decade experimenting and investing in precision farming.

“We have focused on growing the best, tastiest and most nutritious produce, farmed sustainably and efficiently, while protecting the environment and encouraging biodiversity,” said Sir James.

“It’s a passion, and in the process, I became very interested in how the farms could add to the development of ingredient-led beauty products which aid hair health.”

Dyson Farming covers almost 15,000ha of land, growing predominantly wheat, barley, oilseeds, peas, and potatoes.

It also grows strawberries in 10ha of glasshouses, runs a sheep flock, and has more recently invested a new breeding beef herd.