Farmers back Februdairy with #CheeseADayChallenge

Farmers have thrown their support behind the #CheeseADayChallenge to taste the best the UK has to offer, as Februdairy kicks off this month.

Anyone can get involved by tasting a different cheese each day throughout February, to help show the incredible range of hard, soft and blue cheese produced in the UK.

See also: Charlie Beaty: Forget Veganuary – it’s time for #Februdairy

Cambridgeshire farmer Tom Martin said the initiative was a great opportunity to celebrate the dairy industry.

“I have no vested interest in the dairy industry. I am not a dairy farmer, I’m just proud of the world-leading standards we have here in the UK,” Mr Martin said.

Februdairy sees milk producers and supporters use social media to promote the industry and the benefits of consuming dairy.

Pictures and videos are posted throughout the month, using #Februdairy, to help answer questions consumers may have, or to simply show how people are enjoying dairy products.

The Ulster Farmers’ Union is raring to go.

Nutritional benefits of milk

A 200ml glass of semi-skimmed milk contains:

  • 41% of your recommended daily intake of iodine
  • 31% of your recommended daily intake of calcium
  • 14% of your recommended daily intake of protein
  • 74% of your recommended daily intake of vitamin B12
  • 35% of your recommended daily intake of vitamin B2
  • 28% of your recommended daily intake of phosphorus

Source: Milk: Nutrition information for all the family, Dairy Council, 2018

Marking the start of Februdairy, Janet Finch-Saunders, the Welsh Conservative shadow minister for rural affairs, urged people to buy local dairy produce.

“Encouraging more people to buy dairy produce can have a positive impact on our collective health, especially due to the presence of nutrients such as calcium, potassium, and vitamin D. This is why I am encouraging everyone to get involved and sample their local dairy delicacies,” Mrs Finch-Saunders said.

Janet Finch-Saunders in milking Parlour

Welsh Conservative shadow minister for rural affairs Janet Finch-Saunders (centre) at the milking parlour at Berth Ddu Farm in 2017. © Welsh Conservatives

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